Colors exact attitude and moods. They are essential in a way that they give off meaning and feelings. This is also true with the printing systems.

The two common color printing systems used in printing services are Pantone and CMYK. Let us tackle them one by one.

Pantone Matching System (PMS), Spot color or Pantone color is a color system based on a set of inks which are mixed to produce solid colors. These colors are now used in printing your job order. The colors here are mixed prior to mixing thus, they are more accurate and consistent all throughout the printing job. Also, Pantone colors can be ‘screened’. This means that fewer dots of color are used per inch therefore, the color emerge lighter. Pantone colors are indispensable when it comes to logos, stationery packages and the likes. This is especially true if the customer is interested in exacting the accurate color in the original image.

The use of Pantone colors in printing services is expensive compared to CMYK. This is the reason why the use of Pantone colors is limited up to three colors only. However, Pantone colors on your logo, graphics or your corporate color ensures that exact colors can be yielded.

Cyan, magenta, yellow and black (CMYK) colors also known as 4 color printing or process color printing uses the four ink colors in order to yield tiny dots referred to as screen or line screen. These dots contain tiny rainbow of colors. This is the reason why it can produce a full range of color. Thus, when your printing needs demand a wider color application, you can opt for 4 color printing.

4 color printing services is less expensive than Pantone color printing. If you further want lesser expense then go for CMYK digital printing instead of 4 color printing. Nonetheless, the colors, thickness of paper and types in digital printing are oftentimes limited. They are dependent on the printing machine’s capabilities and specifications.

A word of caution in using 4 color printing: Do not expect to yield metallics and very bright colors. Most often than not, these colors vary depending on the printer’s range, calibration and colors to be printed. Moreover, color accuracy may not be that exact. To expand the range of colors, use Pantone colors alternatively or go for a six or seven color printing. That way, you are not that limited in the choice of printing colors.

Labels :

Morrisons Supermarkets to provide support and business account services for its new Business Fuel Card. It is the first card in the UK retail fuel market to be EMV compliant and Chip & PIN based.

Following the successful takeover and integration of Safeway sites, Morrisons intends to substantially grow its retail fuel business and as part of this drive is launching a new business-to-business fuel card, EMV compliant with Chip and PIN functionality.

Atos Worldline was chosen by Morrisons to manage all services related to the fuel card from application processing via a Web portal with telephone support, credit checking and insurance, account holder database management ; transaction processing, such as online authorisation and invoice & statement production; management information; credit and debt risk management services; through to customer support services.

A key component of the service offered by Atos Worldline is its market leading approval rating for new applications. Experience has shown that this capability has assisted in enabling customers to significantly grow their business account revenues and increase market share.

Atos Worldline was awarded this contract for its in-depth understanding of the fuel market needs as well as proven capabilities in supporting and enabling customers to significantly optimise their business account relationships with powerful and innovative solutions in the domain of payment.

Atos Worldline has for many years been processing the cards and payment business of many large fuel based organisations, which includes credit, debit, loyalty, fuel, fleet and charge cards. The Atos Worldline system provides for transaction authorisation, data acquisition, application processing and fulfilment, credit checking and insurance, account holder management plus merchant reimbursement of all card payment transactions; an end-to end proven solution that delivers tangible benefits and measurable customer growth in a competitive market.

Phil Maud, Director, Petrol Filling Stations, at Wm Morrisons, Wakefield, “We chose Atos Worldline because of its considerable expertise in the delivery and development of fuel card management services. They clearly understand the opportunities and challenges that face this sector today and the future needs of this market. The choice of Atos Worldline as our business partner met our need for a specialist who understands our business requirements, has the technology focus and innovation to deliver and possesses the right mix of creativity, knowledge and experience”.

“This contract provides Atos Worldline with a sound basis from which to develop our relationship together into a new era”, states Peter Phillips, Business Unit Director, Electronic Payments & Card Processing, Atos Worldline in the UK. “The new Morrisons fuel card will be the first of its kind in the UK retail fuel market. It is unique in that it is EMV compliant, Chip & PIN based and includes the required levels of security and compliance to meet Morrisons business needs”.

Labels :